Claris trademark Google Ad Partner use guidelines.

Claris Partners have the ability to use
Claris trademarked terms in their Google ads.

Claris + Google ad campaigns

Claris runs Google ad campaigns to promote awareness of our brand and products. In order to ensure that we are not competing with our Partners and our Partners are not competing with us for certain keywords, Claris will be the only one authorized to bid on specific brand keywords (Claris, FileMaker, FileMaker Pro). We will allow Claris partners to promote their services on Google by running and bidding on other relevant terms — eg. FileMaker consulting, FileMaker help, FileMaker support, etc.

Partner Requirements.

  • Must be an active Claris Partner in good standing to be added to the Claris Google trademark usage list.
  • Ads must follow Claris trademark guidelines:
  • All ad copy must be reviewed and approved by Claris in advance for trademark usage. See below on how to submit your ads.
  • Partners may not bid on any terms restricted by Claris. See list below of restricted terms.
  • Claris may change the right to use the terms "FileMaker" or "Claris" in Google ads at any time.

Claris only keywords:


Claris Connect

Claris FileMaker

Claris FileMaker Pro


FileMaker Pro

FileMaker 19

Claris FileMaker 19

Claris FileMaker download

FileMaker download

FileMaker Pro download

FileMaker 19 download

Partner friendly keyword examples:

FileMaker consulting

FileMaker help

FileMaker hosting

FileMaker developer

FileMaker partner

FileMaker programmer

FileMaker training

FileMaker tutorial

FileMaker support

Approval process.

Follow these basic steps to begin the approval process:

Step 1: To be added to the Claris Google approved trademark list, submit your request to and include the following information:

First & Last Name
Email address
Company Name
Google ID#

Note: Approval and addition to the Claris trademark usage list can take up to 10 days with the Google Trademark team.

Once you are approved, Claris will reach out to you and let you know that you’ve been added to the Claris Google trademark approved to use list.

If you have already previously been approved to use Claris brand terms on Google, you do not need to resubmit a new request.

Step 2: To submit ad copy for trademark use review approval, please fill out the form below with your ad copy.

Note: If you have more than one ad to submit, you can download and fill out this spreadsheet and submit your request to

Ads will be reviewed and notification of approval will be sent to requester within 3 business days.

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